Think about it, you set yourself goals/objectives/targets all the time and that's how you continue to develop, learn and grow. The 'bums on a rugby post', gives you a way of reflecting, structuring and figuring out 'The what-when-how' of achieving your goals. With a pen and paper write down each 'W' word, answer it and then add 'what else'. The more options you uncover the easiest, fastest and most preferable answer will present itself.